Video marketing is here for the win. If it isn't a part of your marketing arsenal, let's get into why that needs to change. Attention spans are much shorter these days, and consuming videos is a popular way people absorb information. Whether they’re watching news stories, entertainment, or information on services and products, it's likely in video format. Your business can build and nurture a relationship with your customers through video...specifically video marketing.
💡 Video marketing gets your message across quickly and creatively.
A big advantage of video is how succinctly it communicates a message. If images and graphics are worth a thousand words, can you imagine what a video is worth? Video has claimed a large chunk of web traffic – as high as 80% – and its views can be measured for marketing use. Here are some ways video marketing helps you connect with your patients, customers, and patrons.
1. Video marketing personalizes your brand
Introducing your business and services to potential customers through a print ad mailer is one thing. Taking things up a notch to meet your potential customers through video adds a more personal touch because it shows you in motion -- in action. Customers want to know who they’re buying from, and video lets you literally put a face on your brand.
Sprinkle in your brand voice and personality, allowing people to see you in action. Seeing the people behind the company names communicates trust, which drives someone to support a brand – trust.
2. You can repurpose videos to use as future content
You can get creative and do many things with video content. Let’s take a look at a 30-second commercial, for instance. Your business has this promotional tool to reach more people. This video can be used on social media, in emails, and in presentations. You can also re-edit and chop up this video to make a slightly different one to fit other marketing campaigns.
Make new content based on your video:
Develop a blog post from video transcription
GIFs and memes for social media content tailored to your brand
Develop audio soundbites to share online
3. Video marketing converts fans into potential customers
Marketing can be a long game because you (as a business or seller) typically have to make contact with people multiple times before they consider purchasing from you. Some ways to touch potential customers is by sharing helpful tidbits about how your service adds convenience to their lives. Along the way, you’re building a relationship and gaining trust with your target audience.
Videos can be used on social media, email, websites, and digital ads. These touch points have tracking abilities to reveal videos views. Because you can determine how many views a video gets, you know people have watched it. These viewers are now familiar with your business and will likely seek more information. These viewers become warm leads who can become potential customers.
Want to learn more about digital marketing and how best to use it alongside other marketing efforts? Connect with J. E. Hill Digital Marketing on social media.
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