You know how we attend networking events to connect with professionals and develop potential business opportunities? Well, there's an effective way to network online, start the right conversations, and share knowledge. LinkedIn Groups are a great way to link with like-minded business owners and clients. There’s a group for various interests, areas, and networks. If you are interested in learning more about a market or industry, there’s a group of experts to help.
If you’re a part of a professional network or association, there’s a group of members for you to join. There’s a community around LinkedIn Groups that you can harness to find customers and prospects for your business. Most importantly, these groups help you develop relationships with others that will enhance your connection with customers and prospects.
Use LinkedIn Groups to Build a Community Around Your Business
LinkedIn is a growing resource for networking. There’s an existing pool of users who work in your industry or have expertise in a field you want to know more about. Joining LinkedIn and connecting with teammates, employees and colleagues is the first step. Becoming a member of a LinkedIn Group is the next step. This gives you an opportunity to share your business with second-degree and third-degree connections.
Interact within Your LinkedIn Groups
Interacting in a group is like sharing and exchanging information on a forum. Have a conversation versus blatantly promoting your business services. The best approach is to share your knowledge and show interest in the topic of discussion in a group.
Each time you comment, like, or post to the group, you’re literally sharing your business. How so? It’s accomplished through the title placement under your name each time you leave your mark — or post. This is indirectly marketing your business. This interaction leads to engagement with others who’ll likely check out your company page or directly message you on LinkedIn to learn more about you and your services or product.
Create Your Own LinkedIn Group
What better way to gather people in one place for a common cause than to start a group? Starting a group on LinkedIn is simple, and it allows you to target users who may be potential customers or are connected to them. With this power comes the responsibility and opportunity to facilitate group participation.
For example, your line of business may be the heating and cooling industry. You could start a group aimed at HVAC professionals for commercial clients. Within this group, you could start discussing common issues your customers face and exchange information on resolving them.
Share Relevant News and Updates
Since LinkedIn is a business-oriented social media platform, it’s ideal for sharing news and updates about your company. Does your company have open positions for which you’re hiring? Share this with your groups where and when appropriate.
These are some ways to use LinkedIn Groups to expand your business. Whether to increase the workforce, gain insight about your industry or connect with potential sales leads, it’s a valuable tool. This also positions you as a helpful authority in your field, which ultimately helps you promote and market your business.
Want to learn more about digital marketing and how best to use it alongside other marketing efforts? Connect with J. E. Hill Digital Marketing on social media.
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