Content Writing & Content Marketing
Web copy writing requires working SEO knowledge. Ad writing requires understanding your target audience. Writing for print requires a firm grasp on diction.
Once content is intentionally created to answer a question or inform customers, that valuable content needs to be distributed and marketed strategically so that the right customers finds it.
The Power of Writing for Marketing
People gravitate towards great storytelling. At the heart of any great content marketing strategy is a story and everyone has one to tell, whether they know it or not. This is what your customers will respond to. This is what will set your business apart from others.
This type of writing is varied and requires a well-rounded writer. Writing is central to marketing. It’s one of the major ways an idea and information is communicated to the masses. Writing lays the groundwork for any other media to illustrate and present the message.
Types of Content Writing
There’s web copy for web pages and landing pages. There are blog posts on any number of topics for the blog site. There are press releases, articles, web stories, whitepapers and guides that require specialized knowledge on a subject.
Then there’s writing for advertisements; pay-per-click ads, social media ads, brochures, flyers, any type of promotional or marketing collateral that needs copywriting.
Why Do You Need a Content Writer?
Content writing and copywriting often happen under tight deadlines, but it’s a skill that requires knowledge of your business and knowledge of your audience, along with time and planning. And creativity you just can't artificially construct.
Writing involves strategic and critical thinking. It has to appeal to your target audience and persuade action. It has to provide direction and stir emotions. Sometimes this has to be done in no more than 90 characters or in as many as 5,000 words, if not more, depending on the communication channel.
Words are purposely strung together to accomplish a tall order, which is why the task of writing is significant and is becoming a priority for businesses.
J. E. Hill Digital Marketing Can Write For You
Now that you realize how important content writing and copywriting are, allow J. E. Hill Digital Marketing to catapult your content to the next level.
With fine editing, the right keywords, an understanding of how to reach your customers, and a steady flow of material, your business will be well on its way to success.