Updated July 2023
Most people are familiar with the term 'digital marketing'. While many businesses (whether small or large) and companies have started including it within their comprehensive marketing efforts, this buzzword still isn’t fully understood by many. It's online marketing, strategy, tactics, channels, and methods by which we advertise and reach our audience digitally. It is marketing through digital avenues.
The Digital & The Marketing
Let's go back to the basics. Digital translates to electronic technology. “Marketing is the process of getting consumers interested in your company’s product or service,” as defined by HubSpot.
When you take traditional marketing – like broadcast, direct mail, print advertising in newsletters, billboards, flyers, and newspapers – and put a digital spin on it, you get all the electronic efforts used to market ideas.
You’ve Consumed Digital Marketing
Ask a marketer what digital marketing is, and you may get one of many answers. Ask any other industry professional what it is, and you may get an answer along the lines “It’s basically social media, isn’t it?” Or you may ask anyone else, and the concept may be completely foreign to them.
If you use a mobile device and use the internet, you most definitely have consumed digital marketing. If you use email, you’ve consumed it. If you use YouTube, Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest, or any other notable social network platform, you’ve consumed it. If you’ve searched for something on Google, Bing, Yahoo, or YouTube, you’ve consumed it. You may not be able to answer the question in this blog title – yet. But you will know it when you see it.
One Intricate Part of Marketing
This form of marketing is comprised of many parts. Explore the different parts and specializations within digital marketing in the next post here.
Want to learn more about digital marketing and how best to use it alongside other marketing efforts? Let's connect on social media. J. E. Hill Digital Marketing specializes in content writing and website content management. Learn more about my services.