I'm a digital marketer who specializes in content. Writing, developing graphics, developing a strategy, measuring results and branding are services I offer clients.
I formerly worked among a digital marketing team for an automotive group, a Fortune 500 company. I've previously worked in nonprofit as the Communications Specialist, capturing video and photography, produced graphic materials, assisted writing publications and ran the website to help raise funds for disadvantaged youth and families. I'm a digital marketing creative with a passion for storytelling. View my portfolio at jazehill-portfolio.tumblr.com.
Freelance Digital Marketer
J. E. Hill Digital Marketing, LLC
February 2017 - present
I create content and market that content for your business. I'm a freelance digital marketing strategist and consultant based out of Birmingham, AL. I've managed and grown several social media accounts for a variety of industries, including non-profit, automotive and real estate. Within the the digital marketing realm, I work with you to develop a strategy for social media channels, establish or update local search marketing (i.e. Google My Business), content marketing in written and visual graphic content contribution, and email marketing (i.e. Mailchimp). I work with you to ensure your goals are met and exceeded. I enjoy branding and look forward to branding you!
Marketing & Social Media Manager
Highland Capital Brokerage
January 2019 - October 2019
Social media marketing manager for the company. Works with producers and affiliates to develop a strategy to increase followers, drive engagement, and encourage brand awareness.
Digital Marketing Specialist
January 2018 - January 2019
Manages social media accounts including Facebook, Instagram, Twitter and Pinterest
● Develops training materials to educate agents and others for digital marketing courses
● Teaches and trains real estate professionals on best practices for social media and websites
● Assists in coordinating marketing events for the company
● In-house media professional who handles photography for print and digital use
● Supports management of content on corporate website and development of agent websites
● Curates and creates visual content for web and social media
● Manages and coordinates social media paid advertising
● SEO optimizes content for web and social media and tracks paid advertisement using Google Analytics
● Manages and company WordPress blog and written content
● Develops digital marketing strategy for promoting company online, using social media, web analytics, email marketing and search engine optimization
● Defines keywords and monitors and manages the Google AdWords account for company to rank in search online
Freelance Associate Editor
Grand View Media
April 2017 - January 2018
I provided assistance and support to the lead editors for a group of industrial publications. I collaborated with lead editors and art directors throughout print process for industrial magazine group to meet deadlines and implement efficient production practices. I was a copy editor for magazine articles, newsletters and digital publications and adhered to AP style. I published articles to three brand websites and ensured publications were SEO-optimized for digital growth. I assisted with social media posting and updating and was responsible for live tweeting sponsored webinar sessions in partnership with the magazines.
Social Media Specialist & E-commerce Analyst
Asbury Automotive Group
January 2016 - February 2017
I manage the brand reputation of several accounts in the southeastern region. Manage social media accounts of 17 businesses on multiple and varied platforms, which includes Twitter, Facebook, Instagram, Pinterest, Glassdoor, LinkedIn, Tumblr, YouTube and Google +. Provides support and outreach, bridging the gap between the dealerships and the customers. Provides support and outreach, bridging the gap between the dealerships and the customers. Assists with quality control of websites for accuracy and writes blogs, utilizing keywords and propelling SEO for the sites. Generates direct leads for sales with Facebook advertisement while garnering low cost per click below $0.40, Drives traffic to sites by assessing Google Analytics and social media insights. Maintains and optimizes the local SEO presence of dealerships and social accounts through Moz. Targets key demographic market on social media via rich images, video and concise creative copy. Successfully initiated negative review removal during a crisis. Organized and managed budgets of over $50,000 worth of Facebook advertising. Developed social media plan that gradually boosted number of followers on social networks. Attained a full marketing arsenal of tools.
YWCA Central Alabama
September 2014 - August 2015
As an AmeriCorps member, I served as the Communications Specialist providing support to the Development and Communications team. I managed the organization's website and CMS. Implemented social and email communications to help the annual Kids Korner Luncheon event for 2015 raise over $130,000 for the program. Responsible for in-house creative endeavors for YWCA Central Alabama, such as social media outreach, newsletter from CEO, photography, graphic design, video production and supported Junior Board volunteer opportunities in raising funds for the non-profit organization.
Mass Media Intern
August 2011 - April 2014
Interned in communications and media field through shadowing radio personalities at Cox Media and news teams at Fox 6 and ABC 33/40. In the broadcast field with news, I worked with a reporter and photographer team in gathering news and holding interviews. Gained knowledge on constructing a complete news package for live television. Worked with teammates on putting together a news segment for broadcast from script development to running graphics and holding the roles of producer, floor director and on-camera talent. Worked with student media and communications department, as photographer for Kaleidoscope newspaper, assistant editor for literary magazine and deejay for college radio.
Skills & Programs
Social Media Marketing
Social Media Optimization
Search Engine Optimization (SEO)
Paid Digital Media
Social Media Marketing Certification
Sillicon Valley Digital Marketing Institute
University of Alabama at Birmingham
2011 - 2014
B.A. in Mass Communication
Minor in Film
Byron St. Dizier Journalism Scholarship
Watkins School of Art, Design & Film
Concentration in Film
Raw Talent Scholarship