Web Design & Page Development
Web design involves the look, feel, and layout of a webpage. Typography, imagery, and brand style all go into design and functionality.
Once content is intentionally created to answer a question or inform customers, that valuable content needs to be visually presented and arranged on a webpage so that the right customers understand and interact with it.
The Power of Web Design in Marketing
People are visual.
J. E. Hill Digital Marketing Provides Web Design
Includes:
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Webpage design via content management system or platform (i.e. Wix, Squarespace, WordPress, etc.)
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Page optimization and structure for users and search engines
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Conceptualization and branding to align with your business industry and target market of customers
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Content strategy and development
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Graphic design
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Search engine optimization
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Conversion rate optimization best practices
Why Do Web Design & Page Structure Matter?
Content writing and copywriting often happen under tight deadlines, but it’s a skill that requires knowledge of your business and knowledge of your audience, along with time and planning. And creativity you just can't artificially construct.
Writing involves strategic and critical thinking. It has to appeal to your target audience and persuade action. It has to provide direction and stir emotions. Sometimes this has to be done in no more than 90 characters or in as many as 5,000 words, if not more, depending on the communication channel.
Words are purposely strung together to accomplish a tall order, which is why the task of writing is significant and is becoming a priority for businesses.
J. E. Hill Digital Marketing Will Construct an Engaging Webpage for You
Now that you realize how important content writing and copywriting are, allow J. E. Hill Digital Marketing to catapult your content to the next level.
With fine editing, the right keywords, an understanding of how to reach your customers, and a steady flow of material, your business will be well on its way to success.